Master Class in Crisis Communication

Join the Executive Master’s in Marketing and Strategic Communications program for our Master Class in Crisis Communication with faculty member Helio Fred Garcia.

Critical to the success of senior marketing and communications leaders is the ability to maintain the trust of the stakeholders during times of crisis. In the Executive Master’s in Marketing and Strategic Communications program, future CMOs, CCOs, and Chief Growth Officers learn to guide their organizations’ leaders to make and execute smart decisions and to engage stakeholders effectively. This leads to preserving or restoring trust — and the competitive advantages that trust makes possible. Experience a sample of this new program by attending this master class with expert communications professional Helio Fred Garcia.

Helio Fred Garcia is the president of the crisis management firm Logos Consulting Group. He is starting his 35th year on the New York University School of Professional Studies faculty, where he has taught communication ethics, strategic communication, crisis communication, and other courses. He is the author of five books, most recently Words on Fire: The Power of Incendiary Language and How to Confront It. His next book is The Trump Contagion: How Incompetence, Dishonesty, and Neglect Led to the Worst-Handled Crisis in American History.