Application Deadline: November 1, 2026
Instructor: Koochel, Emily
Instructor: Juan Carlos Rivero
Instructor: Beverly Tarulli
Instructor: Sophie Plitt
Instructor: Mark Birkey
Instructor: Megan Gilbert
Instructor: Dmukhovskaya
Instructor: Bryce Tarrant
This course will define and differentiate the roles of sales and marketing for sports organizations, as well as analyze the means and methods used to successfully sell, market and brand sports properties and events. The topics to be examined include sales management; ticket sales; sponsorship sales; sponsorship activation; athlete endorsements; joint marketing and promotion of sports properties and events; social media communications; traditional advertising; and innovative promotional and entertainment products for licensing and merchandising.
Instructor: Sabrina Asli
This course will explore the various media activities and public relations processes in the sports business industry. Traditional public relations tools and strategies such as writing and distributing press releases, building relationships and working with various forms of media, and conducting interviews will be covered in detail, as well as sport PR strategies utilized in the digital age, including the strategic use of new media (e.g., websites, social media, streaming video, podcasts, etc.) and the use of new media in PR campaigns. Students will develop a strong understanding of several aspects of public relations, including the importance of developing strong relationships with the media, community, sponsors, and internal employees, and the importance of proactive crisis communication plans.
Instructor: Patrick Barnett
Instructor: Jeff Beatty
Instructor: Marina Ilari
This course explores the connection between money and family relationships surrounding money. The objective of the course is to help students understand the factors that impact how individuals, couples, and family systems think about and manage money. Students gain in-depth knowledge of current literature, research, and theory in the field and gain an understanding of their own relationship with money and how money impacts their relationships.
Management Consulting is a multidisciplinary field consisting of Strategic Consulting, Operational Consulting, Technology Consulting and Change Management Consulting. Best practices have been created to enable the highest quality deliverables in each consulting discipline. This practical, application-oriented course gives students an opportunity to learn and apply leading processes, tools and techniques to provide high quality consulting services for individuals, teams and organizations. Throughout the course, students learn processes for client arrangements and contracting; problem definition and analysis; data analytics; planning & designing solutions. They also use tools and techniques for proposing and planning, analyzing, designing, implementing, and for continuously improving business performance.
The human capital analytics function in organizations is a very complex one, involving many parts, and requires a different method of management than other aspects of HR. Analytics is not the transaction processing side of technology, but instead provides information to support decision making. It involves managing data sources and databases, the business intelligence layer, deriving insights using statistical techniques, and methods of effectively communicating the findings to executives. Technology and analytical techniques are changing so rapidly, the HC Analytics Manager is tasked with getting the maximal use of existing technology while constantly evaluating new solutions and determining medium and long-term strategy in an environment of uncertainty. Setting up an analytics function requires setting strategy and determining one’s operating model. In addition, managing a diverse team in terms of skills, capabilities and orientations and getting the best of the team is a challenge that analytics professionals must master.
This course explores the complexities of scientific and environmental writing. Students will practice and develop the skills to accurately explain scientific information clearly, concisely, and engagingly across various formats and topics. Students will evaluate research, synthesize findings, and interview subject matter experts during the semester. Students will craft copy for general audiences, experts, activists, and policymakers, focusing on producing accurate and evidence-based content. They will learn to support opinions and persuade target audiences using scientific data. A background in scientific or environmental fields is unnecessary for this course, but a willingness to learn about these areas is essential.
Copy editors and proofreaders aid authors and writers – from ad copy to a nonfiction piece in The New Yorker to a literary novel and beyond – in the pursuit of clear, error-free, publishable text. The best editors have a deep knowledge of and appreciation for the value that the copyediting and proofreading processes bring to a manuscript. Whether you are editing an existing manuscript or creating/preparing new documents for publication in print or on the web, you need a strong grasp of grammar and punctuation as well as an understanding of fact-checking and research to determine the accuracy of the content at hand. Editors, agents, and future freelancers need to know how these functions fit into the editorial process in a print and/or digital environment. In this course, students will learn the different processes in editorial production, with an emphasis on books. This course will cover the mechanics, tools, and workflow of copyediting and proofreading, and explain how editorial and production processes incorporate these functions. We’ll learn the dos and don’ts of copyediting and proofreading both short- and long-form manuscripts, and the responsibilities that editors (no matter the outlet) have with regard to the understanding and review of copyediting and proofreading. We’ll also discuss the role and practice of fact-checking as it relates to copy editors and proofreaders and what steps editors can take to ensure an author’s manuscript has been properly verified. In addition, the coursework will emphasize the understanding, creation, and use of style sheets, and we’ll review and practice a number of classic grammar points. Students will develop basic copyediting and proofreading skills that will allow them to study these roles more thoughtfully in other courses or develop their skills further on the job.
Branded content is an increasingly popular marketing tactic for reaching audiences online, on social media, via podcasts and through other emerging platforms. Because branded content is also an increasingly important revenue stream within the media and publishing industry, content studios are quickly growing, giving creative thinkers new opportunities to work as content strategists, branded editors, producers and much more. In this course, you will learn the strategies for creating impactful branded content across a variety of mediums, while managing budgets, monitoring results, and adhering to the “church and state” divisions between newsrooms and studios. We’ll discuss key factors currently changing the industry landscape – including influencer promotions, cause or purpose-driven marketing, legal regulations, and emerging client categories – while also exploring the 100-year-plus history of branded content in the media, agency, and publisher worlds.
This course delivers an in-depth foundation of the aspects of the sports fan as a special category of consumer by providing students with an understanding of the underpinnings of fans¿ perspectives, attitudes, affinities, and even reactions to their favorite teams¿ successes and failures. This course begins with establishing the difference between typical consumer behavior for products and services to the sports service industry. We will delve into the science of fandom by exploring the psychology, sociology and neuroscience of fandom, review relevant academic literature pertaining to theories of social group dynamics and humans¿ innate drive towards community. We will also explore the psychological framework for fandom. Students will learn about fan behaviors and their economic motivations along with implications for sports economics, pricing models, ticketing packages, etc. Students will put their learning into practice through a case study where students will develop a product offering for a sports team, drawing on the insights from this course.
Intellectual property (IP) is the umbrella term covering areas such as copyright, trademark law, unfair competition and patent law. Students study an outline of the legislation and salient aspect of each area, to become familiar with the mechanics and terminology, and then see this applied by translating from real-life case studies involving intellectual property lawsuits. This approach provides an overview of generalist education in intellectual property law and policy as well as focus on patents. Students carry out research using relevant multilingual databases and resources from international organizations. Becoming familiar with the content, terminology and style of documents involved in this field, as well as with the appropriate translation strategies and techniques, prepares participants to produce professional-level translations.
This course will prepare students to correct and revise the output of machine translation to meet the standards of traditional human translation, a skill increasingly sought by translation service providers. Machine translation can be used to process large quantities of text much faster than human translators, but the output requires post-editing to ensure it meets the accuracy and intelligibility parameters appropriate to the end-user purpose. Students will practice pre-editing, post-editing, and editing more broadly at levels applicable to many writing and translation fields. The class will also examine position papers and debates about machine translation and artificial intelligence. Students will be equipped to contribute to a changing industry by making informed evaluations and recommendations about when to utilize human translation versus machine translation and what level of post-editing to implement.
This course will allow students to learn about audiovisual translation (AVT) and its applied practice. With today's expansion of digital video content, it is natural that much of that content demands to be localized and translated. Translators in the professional world are increasingly asked to translate video content in a way that can be streamed, embedded online, or otherwise distributed. AVT is a very distinctive field in translation, with several modalities: subtitling, dubbing, SDH (closed-captioning), audio-description, surtitling, and script translation, to name a few. Each of them has its specific characteristics, challenges, and requirements. This course intends to introduce the main modalities of AVT to students, providing them with essential tools, strategies, and best practices.